Privacy Policy

Arunika Herbal (“we”, “our”, “us”) operates arunikaherbal.com(the “Site”). This Privacy Policy explains what information we collect, how we use it, and your rights regarding your data.

1. Information We Collect

Order & contact information: When you place an order we collect your name, mobile number, email address, and delivery address. This information is required to process and deliver your order.

Payment information: We do not store your card or UPI details. All payment processing is handled securely by Razorpay (razorpay.com), a PCI-DSS compliant payment gateway. We only receive a confirmation of the transaction.

Usage data: We automatically collect anonymised information about how you use our Site (pages visited, time on page) via Google Analytics 4 and Meta Pixel. This helps us improve our website and advertise more effectively.

Device & log data: Standard server logs including your IP address, browser type, and pages accessed may be retained for up to 90 days for security and debugging purposes.

2. How We Use Your Information

• Process and fulfil your orders
• Send order confirmations and shipping updates via email or WhatsApp
• Respond to your support queries
• Improve our website and product experience
• Show you relevant advertising on Meta (Facebook/Instagram) platforms
• Comply with legal obligations

3. Third-Party Services

We share your information only with trusted partners necessary to fulfil your order or operate our Site:

• Razorpay — payment processing. See Razorpay’s Privacy Policy.
• Courier partners — order fulfilment and delivery. Your name, phone, and delivery address are shared with the courier.
• Google Analytics — anonymised site usage analytics.
• Meta (Facebook) Pixel — advertising and conversion tracking.
• Firebase (Google) — OTP-based phone number verification during checkout.
• Resend — transactional email delivery for order confirmations.

We do not sell or rent your personal data to any third party.

4. Cookies

We use cookies and similar tracking technologies (e.g., Meta Pixel, Google Analytics) to understand how visitors use our Site and to serve relevant ads. You can control cookies through your browser settings, but disabling them may affect some Site functionality.

5. Data Retention

We retain your order and personal data for up to 3 years from your last transaction, or as long as required by applicable law (e.g., GST record-keeping requirements). You may request earlier deletion by contacting us (see Section 7).

6. Data Security

We use industry-standard security practices including HTTPS encryption, server-side hashing, and access controls to protect your data. However, no method of transmission over the internet is 100% secure.

7. Your Rights

You have the right to access, correct, or request deletion of your personal data. To exercise these rights, please contact us at care@arunikaherbal.com.

8. Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The updated date at the top of this page will reflect any changes. Continued use of the Site after changes constitutes your acceptance of the revised policy.

10. Contact Us

For any privacy-related queries, reach us at:
Email: care@arunikaherbal.com
WhatsApp: +91 79873 09812